Back in the year 2000, Jacquie Lawson, an English artist living in the picturesque village of Lurgashall in Southern England, created an animated Christmas card featuring her dog and cats, and her 15th-century cottage, and sent it to a few friends for their amusement. Those friends sent the ecard to others, and within weeks Jacquie was inundated with requests from all over the world to design more. In February 2002 she teamed up with a few friends and family members to create jacquielawson.com.
The market for Christmas collectibles is actually on the rise, according to Terry Kovel, co-author of the Kovels' Antiques & Collectibles Price Guide. "All of the holidays have gotten more popular in collecting," she tells GoodHousekeeping.com. "And the most popular one obviously is Christmas." Vintage cards in good condition can fetch about $10 to $50 apiece, she says, but particularly valuable ones can shoot up into the three- or even four-figure range.
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This card has optional greetings: Happy New Year, Kung Hei Fat Choi, Wishing You Happiness and Prosperity, Happy Spring, Welcome Spring, Celebrate New Beginnings, Hope Springs Eternal, Stay Strong, With Sympathy, Have a Peaceful Day, Happy Birthday, Happy Anniversary, Thank You, Thinking of You, Get Well Soon, Just Saying Hi, You're Invited, Good Luck, [No Caption]
 The artists strive to create cards that are unlike a typical store-bought card.  This includes making cards in a variety of visual styles, tones, and themes such as shoes, chocolate, and painting.  Just as every article on NOVICA is the product of the talents and passion of an artisan, so too is each birthday card from Blow the product of the talents and passion of an artist.
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